医療機器の転職・仕事・業界完全ガイドのライフケア・ネットワークの【マーケティング、クリニカルスペシャリスト】

◆業務内容や期待役割
以下の内容をお客様や国内外の提携会社と連携して行っていただきます。
・ユーザビリティテストやユーザリサーチの実施
・ユーザビリティテストやユーザリサーチの試験プロトコル、資材やレポート作成
・ユーザインタフェース（ラベリング含む）のデザインおよび評価支援
・ヒューマンファクターズエンジニアリングプロジェクトの支援
・クライアント対応・営業活動・体制整備　　等

◆やりがい・魅力
・弊社は、製薬企業および医療機器メーカーを中心にヘルスケア業界を中心とした事業領域でビジネスを推進しております。その先には医療消費者、医療従事者、患者さんやご家族がおり、その方々の健康、幸せのために日常業務に取り組んでいます。
・医療機器の開発におけるHFE/UEも医療従事者、患者さんやご家族が問題なく使える、安全且つ効果的な製品を世に出す上で必要な活動です。明日の医療をサポートできるという大きな社会貢献を肌で感じられるところが、やりがいや魅力の１つではないかと思います。
・各国において医療機器のHFE/UEに関する規格やガイダンス等が発行されていますが、弊社では単なる薬事対応の一部ではない、ユーザーを対象としたリサーチや評価に基づく、本来の意義のあるHFE/UE活動支援に取り組めます。

【Key Responsibilities】
・Develop comprehensive marketing launch plans including strategies and tactics for major product launches. Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
・Develop product materials and programs that support product launch and commercialization strategies for major product launches
・Lead major projects for the Congress Management process
・Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches
・Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
・Develop the clinical story that supports the regional value proposition for major product launches
・Develop IFU and patient brochures required for regional product approvals for major product launches (CC/THV) OR Develop product usage and patient brochures required for regional product approvals for major product launches (SURG)
・Manage budgets related to product line, campaigns and projects
・Analyze clinical and market data to assess regional impact of potential product launches
・Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
・Other incidental duties

■Key Responsibilities
・Implement in-depth reviews, similar to management consulting engagements, of key strategic business issues
・Work directly with Strategy leadership and global colleagues to develop strategic and tactical business plans cross-functionally and cross-divisionally that drive business growth
・Integrate findings from research and other analyses into the annual strategic planning process, which establishes the business imperatives for the organization
・Develop presentations to facilitate communication of Japan
・Business Unit results and strategic initiatives to internal audiences
・Conduct literature reviews, develop market/valuation models, and create impactful presentations to support internal analysis of opportunities and subsequent recommendations

【Key Responsibilities】
・Direct activities with overall departmental responsibility of developing systems, planning, staffing, budgeting, managing expense priorities, recommending and implementing changes to methods through several direct reports that may include people managers
・Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives. Lead in identifying risk, developing complex mitigation strategies, best practices, alternative solutions, resolving issues, etc. in collaboration with cross functional and/or matrix teams for multiple complex concurrent major products, campaigns, launches, programs, and initiatives
・Direct line management responsibilities including a robust strategic talent development plan in alignment with functional growth strategies and responsibility for the desired culture of the department.
・Mitigate/eliminate risk, direct and communicate highly complex strategies which includes negotiations with internal and external parties for multiple complex concurrent major products, campaigns, launches, programs, and initiatives
・Develop key relationships with critical executive leaders including Japan leadership and global marketing leadership; develop and deliver executive level communication
・Other incidental duties