医療機器の転職・仕事・業界完全ガイドのライフケア・ネットワークの【マーケティング、クリニカルスペシャリスト】

【マーケティング関連】
・担当診療科の製品における市場分析や国内外のマーケットトレンドを把握し、国内販売戦略を構築。
・営業と連携したキャンペーンの監修。
・取引先や営業関係者に対する、定期的な製品トレーニング。
・医師と連携し、自社主催や学会共催による教育セミナーを計画。
・製品カタログやPR動画等、販促資料の作成。

【プロダクトマネージメント関連】
・担当製品のプロダクトライフサイクルにおいて、新製品の上市や発売中の製品の薬事取得、技術資料の制作、変更管理、販売停止等の総合的なサポート。
・本社と連携し、製品情報の交換・共有の実施。
・営業関係者、薬事、保守サービス部、顧客等による製品問合せや製品トラブルサポート。

※出張：あり（国内出張は平均月２～３回（日帰り含む）、海外出張は年１回～ 2回）

※リモート勤務：可 

【Tasks and Responsibilities 】
・カスタマーエリア戦略立案のサポート
・PMA戦略の立案
・PMAのポートフォリオマネージメント
・営業サポートとプライシング
・販路の開発
・問題解決と納期のコーディネーション
・KOLマネージメントとローンチアクティビティ
・PMAの予算達成
・アプリケーションサポート・顧客教育
・営業・サービス・マーケティングの連携

【Tasks and Responsibilities】
・スタマーエリア戦略立案のサポート
・PMA戦略の立案
・PMAのポートフォリオマネージメント
・営業サポートとプライシング
・販路の開発
・問題解決と納期のコーディネーション
・KOLマネージメントとローンチアクティビティ
・PMAの予算達成
・アプリケーションサポート・顧客教育
・営業・サービス・マーケティングの連携

Additional Roles：CAS(Clinical Application Specialist) マネージメント

【Key Responsibilities】
・Develop comprehensive marketing launch plans including strategies and tactics for major product launches. Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
・Develop product materials and programs that support product launch and commercialization strategies for major product launches
・Lead major projects for the Congress Management process
・Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches
・Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
・Develop the clinical story that supports the regional value proposition for major product launches
・Develop IFU and patient brochures required for regional product approvals for major product launches (CC/THV) OR Develop product usage and patient brochures required for regional product approvals for major product launches (SURG)
・Manage budgets related to product line, campaigns and projects
・Analyze clinical and market data to assess regional impact of potential product launches
・Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
・Other incidental duties

【Key Responsibilities】
・Direct activities with overall departmental responsibility of developing systems, planning, staffing, budgeting, managing expense priorities, recommending and implementing changes to methods through several direct reports that may include people managers
・Plan and direct strategic marketing activities including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives. Lead in identifying risk, developing complex mitigation strategies, best practices, alternative solutions, resolving issues, etc. in collaboration with cross functional and/or matrix teams for multiple complex concurrent major products, campaigns, launches, programs, and initiatives
・Direct line management responsibilities including a robust strategic talent development plan in alignment with functional growth strategies and responsibility for the desired culture of the department.
・Mitigate/eliminate risk, direct and communicate highly complex strategies which includes negotiations with internal and external parties for multiple complex concurrent major products, campaigns, launches, programs, and initiatives
・Develop key relationships with critical executive leaders including Japan leadership and global marketing leadership; develop and deliver executive level communication
・Other incidental duties